Sep 3, 2008
Online Reputation Management Via SMO
I was part of the SMO Tactics session at SES San Jose, and got some great feedback from my presentation.
So I decided it was information I should share on Snydey Sense.
The basic concept of what I shared was how to utilize already established social media platforms to generate branded SERPs. The concept is obviously something that could easily be taken to the “dark side” but in general is a concept every search marketer should be utilizing to control their clients online reputation.
Remember that over 70% of all searches are in some way branded, your analytics will prove that, and controlling that equity can also be vital for conversions, revenue, and exposure. This concept is truly where social media becomes optimization
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6 Comments, Comment or Ping
Garrett Pierson
Dave, great presentation wish I could have been there to see it live. Hoping I can make it to your Scary SEO conference in October!!!
Sep 4th, 2008
Virginia Nussey
Sweet! Those who like this may also get something from our interview: http://www.semsynergy.com/online-reputation-management/
Sep 4th, 2008
Ben M
Great summary Dave! Thanks, Ben
Sep 4th, 2008
Tanner (does Utah marketing)
Using social media profile sites to power a brand in the SERPs is a great idea, especially when you use those profiles to communicate with an audience, rather than just linking to another website/profile.
Great advice.
Sep 4th, 2008
Edward Beckett
Pamela David = Link Bait … END
Sep 6th, 2008
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