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I was part of the SMO Tactics session at SES San Jose, and got some great feedback from my presentation.
So I decided it was information I should share on Snydey Sense.
The basic concept of what I shared was how to utilize already established social media platforms to generate branded SERPs. The concept is obviously something that could easily be taken to the “dark side” but in general is a concept every search marketer should be utilizing to control their clients online reputation.
Remember that over 70% of all searches are in some way branded, your analytics will prove that, and controlling that equity can also be vital for conversions, revenue, and exposure. This concept is truly where social media becomes optimization
6 responses so far ↓
1 Garrett Pierson // Sep 4, 2008 at 8:04 am
Dave, great presentation wish I could have been there to see it live. Hoping I can make it to your Scary SEO conference in October!!!
2 Virginia Nussey // Sep 4, 2008 at 10:20 am
Sweet! Those who like this may also get something from our interview: http://www.semsynergy.com/online-reputation-management/
3 Ben M // Sep 4, 2008 at 2:13 pm
Great summary Dave! Thanks, Ben
4 Tanner (does Utah marketing) // Sep 4, 2008 at 2:51 pm
Using social media profile sites to power a brand in the SERPs is a great idea, especially when you use those profiles to communicate with an audience, rather than just linking to another website/profile.
Great advice.
5 Edward Beckett // Sep 6, 2008 at 4:07 pm
Pamela David = Link Bait … END
6 Sphinn Weekly - Week 9 | The Sphinn Blog // Sep 9, 2008 at 1:43 am
[…] 4th September - Online Reputation Management Via SMO (rickgalan) David Snyder publishes his well-received presentation from SES San Jose, where he talks about reputation management using Social Media. This can be used to repair brand search results which may not be favourable, by pushing the negative results onto the 2nd or 3rd page. Direct Link: Snydey Sense […]
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