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I found yet another change in the way Google hands Universal search interesting today.

These changes actually were originally noticed in Spring of this year with the inclusion of thumbnail pics.

I am seeing mixture of the standard OneBox for Google Products with three links to various retailers and links separating the products in Google Base by cost. This will force users into Google Base instead of letting them click from the SERP to the retailer.

Results for IPod Nano

Results for LGShine

As you can see this is going to change the game for ecommerce platforms relying on Google Base for traffic.

I think the agenda here is clearly to increase visitors to the actual Google Base system in an attempt to monetize that platform in the near future. Right now a majority of the traffic for Google Base is coming from the Universal Search, and by not allowing the automatic visit to the retailer that traffic should balloon.