I am a slave to writing about things that I see and do in my everyday SEO efforts or searching.
To me theory often fails to show value in terms of dollars. And I am in this business to make dollars.
I have been doing a lot of eCommerce searching lately since my birthday is coming up […]

[Read more →]

So far in our trip Beyond Keyword Research, we have looked at all of the data available to us on the web, both competitive and from our site.

We have utilized on-site analytics, Google Trends, Seodigger.com, and hitwise tools to collect a wealth of data about terms on our market and traffic approximations related to those […]

[Read more →]

I could have also titled this entry, “More miscommunication than finality.”
Digging through my feed reader today I was blown away by the number of posts Shoemoney, Jeremy Schoemaker, had incited from his, “SEO has no future” post.
Yesterday he updated his thoughts in a new post:
The death of SEO is not going to happen overnight but […]

[Read more →]

Barry Schwartz has posted a great video on Cartoon Barry of Matt Cutts at the Web 2.0 Expo.
During this video, Matt explains to the audience his definition of “web spam.” He also explains that white hat SEO is not a form of spam, but gives several examples of spam on the net.
The first thing that […]

[Read more →]

The need for keywords does not stop once you have finished using WordTracker.
The importance of quality keywords is not something you need to stop worrying about after utilizing Google’s Keyword Tool.
None of what you do initially changes what you intend to do long term.
Sure you can construct yourself a great foundation based on quality initial […]

[Read more →]