I am a slave to writing about things that I see and do in my everyday SEO efforts or searching.
To me theory often fails to show value in terms of dollars. And I am in this business to make dollars.
I have been doing a lot of eCommerce searching lately since my birthday is coming up […]

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It has long been held in the SEO industry that .edu links can be the key to developing quality link equity when utilizing purely white hat optimization techniques. These links represent such high quality that they can often add more equity than even multiple high authority sites.
The reason for the weight given to .edu sites […]

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So far in our trip Beyond Keyword Research, we have looked at all of the data available to us on the web, both competitive and from our site.

We have utilized on-site analytics, Google Trends, Seodigger.com, and hitwise tools to collect a wealth of data about terms on our market and traffic approximations related to those […]

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I could have also titled this entry, “More miscommunication than finality.”
Digging through my feed reader today I was blown away by the number of posts Shoemoney, Jeremy Schoemaker, had incited from his, “SEO has no future” post.
Yesterday he updated his thoughts in a new post:
The death of SEO is not going to happen overnight but […]

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Last weeks edition of Beyond Keyword Research looked at utilizing analytics to find more keywords than our original research may have bestowed upon us. We utilized site based analytics programs, as well as other data found around the web to unearth new longtail and conversion driven keywords.
This week we will be taking a bit of […]

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