Analytics Products have adapted far beyond server logs.
They take us far beyond click stream data, and can detail how users interact with our sites.
Many marketers that first begin to work with these tools become enamored with information such as user path analysis and site overlays.
If you are one of these people listen to me now; […]

[Read more →]

The last By the Numbers covered conversion rate.
If there is one metric more important than the rate at which your site converts it is bounce rate.
Avinash Kaushik describes bounce rate as:
It is usually measured in two ways:

The percentage of website visitors who see just one page on your site.
The percentage of website visitors who stay […]

[Read more →]

How can I tell a great SEO from a crappy SEO?
A crappy SEO, when asked about what they have accomplished in their career, will rattle off a long list of organic rankings.
A great SEO will rattle of results in terms of conversion as well as rankings.
Why do we optimize sites?
For traffic?
What good is traffic, in […]

[Read more →]