Reality Punched Me Square in the Jaw

by Dave on February 4, 2010

Lately I have grown exhausted.
Search & Social has grown to be a pretty important player in the search marketing space, although we normally remain pretty quiet about it. Our second venture, Second Step Search, hasn’t even been officially launched into Beta and is already cash flow positive for the entire year of 2010; no small [...]

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A Lesson in Conversion from Disney World

by Dave on January 26, 2010

My family and I spent part of the last week in Disney World’s Magic Kingdom and Epcot. As we made our way through each ride at the theme parks I began to realize a pattern:
Photo by Express Monorail
1) Lines are setup to build up anticipation for the ride itself
2) The rides themselves are awesome, but [...]

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Marketing Tools: Why Most of Them are Hot Garbage

January 12, 2010

As an Internet Marketer I use a ton of tools on a daily basis, and our staff uses even more. It is part of the game, and weeding through the crap can take a ton of time.
What takes even longer is training a staffer how to properly use the tool.
This is the disconnect that happens [...]

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Tools for Entrepreneurs: My Top 7

January 11, 2010

2009 was a big year for me, and that meant having to streamline my work, and figure out ways to be more productive with my time. Rolling into 2010 I have 7 key tools that I use on a daily basis that make my business life tick.
Evernote

Photo by Patrick Haney

From Evernote.com
Our goal at Evernote is [...]

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Social Media Expert Checklist

January 10, 2010

Moving into 2010 the growth of “Social Media Experts” is certain to continue its spike. So I thought being the nice guy I am I would give people hoping to jump on the bandwagon a quick set of guidelines to follow in order to make the quick transition into social media superstar.
Now take note that [...]

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Ego is the death of success, not the product

December 3, 2009

To start, this post is more of a therapeutic exercise for me than anything.
In the last 12 months I have:
1. Seen our company grow from 2 dudes (Jordan Kasteler and I) to 12 full time employees, with a bunch of awesome clients
2. Worked with some awesome people to create another company that is launching [...]

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How to Be Profitable Online on the Rebound

November 6, 2009

This economy is allegedly rebounding.
That is despite a 10% unemployment rate.
Now is the time to make plans for personal wealth and expendable income returning to the American household. But where is the money to be made, and how does one make it?

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How I Became The Most Dangerous Man on the Internet

November 4, 2009

The title “Most Dangerous Man on the Internet” is a tongue-in-cheek poke at people that believe people like myself are the most evil people on the planet. It’s insane hyperbole on their part. Sure some of what I have done can be characterized as “spam”, but in the end I am a realist and do [...]

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