by Brandy Eddings
(Another awesome guest post by Brandy Eddings, CEO of New Edge Media. I love it, she makes me look smart)
I’m going to run with the football theme again, writing the last one I thought of another analogy that I started using with my clients that works really well.
Football coaches have tough jobs. They […]

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How can I tell a great SEO from a crappy SEO?
A crappy SEO, when asked about what they have accomplished in their career, will rattle off a long list of organic rankings.
A great SEO will rattle of results in terms of conversion as well as rankings.
Why do we optimize sites?
For traffic?
What good is traffic, in […]

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This post will seem like a rant in spots, but if you stick with it I think some of you will be inspired enough in your efforts to fill your pockets with a little extra coin; the only result that matters in our industry.
I read a post by Lisa Barone at BruceClay.com entitled Don’t Be […]

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When I entered this line of work I found the hardest part of learning how to build links was figuring out which strategies were sound, and which were a waste of time.
Time could be wasted for a plethora of reasons.
1) The tactic you are using was completely valid two years ago, but now due to […]

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Last weeks edition of Beyond Keyword Research looked at utilizing analytics to find more keywords than our original research may have bestowed upon us. We utilized site based analytics programs, as well as other data found around the web to unearth new longtail and conversion driven keywords.
This week we will be taking a bit of […]

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