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Entries Tagged as 'Copy and Content'

Be an Internet Glass Chewer, not a Glass Jaw

July 15th, 2008 · 9 Comments

This post will seem like a rant in spots, but if you stick with it I think some of you will be inspired enough in your efforts to fill your pockets with a little extra coin; the only result that matters in our industry.
I read a post by Lisa Barone at BruceClay.com entitled Don’t Be […]

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Tags: Analytics · Copy and Content · SEO · Search Engines · Search Marketing · Social Media · Tools and Tips · Uncategorized

SES Toronto 2008

June 19th, 2008 · No Comments

I just returned from SES Toronto where I had the privelage to participate on a panel with Lee Odden and Chris Winfield on Twitter.
It was a great session and a great experience all around. I was able to speak with some of the top minds in search and social media, about what they are doing […]

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Tags: Copy and Content · Search Marketing

Link Lust: Site Rejuvenation

June 6th, 2008 · 7 Comments

Links are the fuel that push search engine results.
You can build the best race car on the track, through strong on-page optimization efforts, but without gas what good is a fast car?
Like most energy sources quality links are becoming increasingly difficult to come by at low cost.
There are endless ways to create low quality links, […]

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Tags: Copy and Content · Link Lust

Beyond Keyword Research: Heuristic Evaluations

May 23rd, 2008 · No Comments

So far in our trip Beyond Keyword Research, we have looked at all of the data available to us on the web, both competitive and from our site.

We have utilized on-site analytics, Google Trends, Seodigger.com, and hitwise tools to collect a wealth of data about terms on our market and traffic approximations related to those […]

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Tags: Analytics · Beyond Keyword Research · Copy and Content · SEO · Search Engines · Search Marketing · Social Media